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Bouygues Construction plans to take over the French market

Bouygues Construction is a French industrial group with headquarters in Paris. The group was founded in 1952 by Francis Buyoges and specializes in construction. It is one of the largest French companies in construction, which generates around 35 billion dollars in revenue per year. Bouygues completes constructions for building, civil works, energy services, property, roads, and coal sectors. Moreover, the Bouygues group is the main shareholder of the Colas group engineering firm, which constructs roads and rail tracks. The company completed several famous projects in France and worldwide. Some of the most well-known is the completion of the Musée d’Orsay in 1986, Paris, France, and the redevelopment of West Middlesex University Hospital in 2003, London, United Kingdom.

The Bouygues Group

Bouygues is a diversified services group, which operates in more than 80 countries and employs 129,000 people around the world. Nevertheless, the company’s main area of operation is construction, it consists of a group of companies, which operate in different spheres. The group consists of five subsidiary companies and the total net profit is about 696 million dollars. Bouygues Immobilier is responsible for the development of the real estate. Moreover, TF1 Group, which is the most well-known French broadcast media company, belongs to the group. It also has its telecommunication network (Bouygues group) and is the third-oldest mobile network operator in France and has a total of more than 17 million active mobile users. Alstom, a multinational rolling stock manufacturer, which operates in the transport market and has produced high-speed trains such as TGV and Eurostars, also belongs to Bouygues.

Company’s position on the market

During the preliminary stages of the company’s operation, it focused on the building sector in the Paris area,  After successful completion of the project it has rapidly expanded into property development and industrial precasting across France. Moreover, in the 1970s the company obtained the first listing on the Paris Stock Exchange, which came as a result of the successful implementation of new construction technologies. In 1986, Bouypugues became the leading world company in the construction sector after it received contracts from the French government to build France’s largest roadworks group in Colas, Sacer, and Sacer.

Bouygues Construction is continuing to take over the French market by showing a high level of corporate responsibility. Corporate responsibility is very important as it allows the company to alter the company’s image by giving some profit to do good. For instance, Bouygues is determined to reduce its greenhouse house emissions by 30%. The company is not legally bound to cut its carbon footprint. However, as a response to the climate emergency, it will design and complete low-carbon buildings. Moreover, it will decrease the utilization of heavy alternatives and invest additional resources in environmentally friendly alternatives. As well as trying to use electric vehicles, where possible. Meanwhile, it has also launched a study on the other possible ways to decrease carbon emissions.

International markets

Since the 1970s, the company has not only overtaken the French market but expanded into the international market. Bouygues successfully redeployed its construction activities internationally by completing the Hassan II Great Mosque in Casablanca, Sydney CityRail airport link, and the Hong Kong Convention Centre. Moreover, the company operates in emerging markets such as sub-Saharan Africa and Southeast Asia. Bouygues contribute to the development of the local economies and cooperate with several local small businesses. Together with the small local contractors, Bouygues can complete large infrastructural complex projects in social sectors.

Bouygues Group is a leading French company, which operates in France and worldwide. Moreover, it completes thousands of projects per year and contributes to the development of the countries where it works.

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