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Altimetrik taps Adam Caplan as President of Digital Business and AI

Altimetrik, a pure-play digital business services company, has appointed Adam Caplan as President of Digital Business and AI. Caplan will report CEO Raj Sundaresan. Caplan’s appointment aligns with Altimetrik’s business growth plan as the company sees increased demand for its services across pharmaceutical, manufacturing, retail, financial services, and other industries.

“Adam is a proven leader and brings a wealth of experience in leading digital and AI initiatives, making him an invaluable addition to our team,” said Sundaresan. “Adam has the experience to foster enterprise-wide collaboration and agility that businesses are looking for as they take the ownership to accelerate their digital and AI efforts. Altimetrik has established itself as a strategic partner with a track record of delivering digital business outcomes for customers, Adam’s appointment will contribute significantly in delivering results.”

Caplan has been a pioneer in enterprise technology adoption for over 20 years. Most recently, he served as the Senior Vice President of Salesforce AI, a role that was foundational in building and launching Salesforce’s GenAI products. Additionally, he spearheaded the establishment of the go-to-market team for AI, providing strategic guidance on GenAI strategy and utilization, ensuring ethical and trusted implementation to achieve true ROI.

Caplan also managed emerging technologies, Web3, and the professional services organization for Salesforce. He is a member of the World Economic Forum’s Metaverse Governance Steering Committee and chaired Salesforce’s Gen AI Advisory Board and Web3 Advisory Board. Caplan earned his MBA from the Kellogg Graduate School of Management at Northwestern University and his undergraduate degree from the Wharton School at the University of Pennsylvania.

“In addition to its reputation as a pioneer in digital business, Altimetrik has developed a phenomenal culture that made joining this team an easy decision,” Caplan said. “Under Raj’s leadership, Altimetrik has laid out a clear vision for growth and I’m excited to do my part in accelerating customers’ digital business and AI journeys.”

In recent years, the demand for digital business has surged, recognized as both a strategic advantage and a catalyst for growth. Concurrently, there’s been a significant shift toward harnessing the power of data to deliver on the potential of AI capabilities across all industries. However, challenges such as data quality and the absence of a single source of truth (SSOT) pose significant hurdles to the seamless integration of AI and ML technologies.

Altimetrik’s approach to digital business has played a pivotal role in building strategic partnerships with clients across industries globally. The company’s growth underscores Altimetrik’s commitment to delivering tangible outcomes and solidifying its reputation as a trusted partner in digital business and AI.

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